Continental Diamond Launches New Website Focused on Customer Experience

St. Louis Park, MN (October 2009) – If you have had the opportunity to visit the Continental Diamond showroom, then surely you are aware of the smiling faces that greet each customer, exquisite jewelry and giftware that decorate their displays, and scrumptious scent of freshly baked chocolate chip cookies that sweetens the air. Shopping at Continental Diamond is truly a pleasurable, one-of-a-kind experience. With the launch of their newly designed website, www.ContinentalDiamond.com, owners Jimmy and Helain Pesis hope to recreate the welcoming charm of their showroom online and give visitors an intriguing preview of what’s available in their store.

“While there is no replacement for coming into our store where customers can see and touch their selections, we believe we can still offer friendly and helpful service through our new, user-friendly website,” explains Helain Pesis, fashion buyer for Continental Diamond. The site features Ask Helain, an innovative personal shopping tool named for the well-known fashionista. Using the tool, visitors can fill out a simple form describing what they are looking for; within 24 hours, Helain or one of Continental Diamond’s experienced staff will respond with their personal recommendations, including high quality images, product details, and special pricing.

“We have already been seeing a lot of requests coming through Ask Helain, and we expect this holiday season to see even more people taking advantage of the service,” Helain says. “It is the perfect tool for researching gifts, engagement rings, watches – virtually anything – from the comfort of your own home.”

In addition to Ask Helain, the website proudly features the Twin Cities’ most comprehensive online diamond education resource. Current articles and tutorials help customers understand what to look for in a diamond and how to find a diamond that is right for them. “We believe that the more educated our customers are about diamonds, the more they will be able to enjoy their purchase,” says Jimmy Pesis. “We understand that purchasing a diamond is a big decision for a lot of people. We want to make sure our customers make a decision they will be happy with.”

With improved navigation designed with the user in mind, it is easy for visitors to learn about the wide selection of diamonds, jewelry, watches and giftware available from Continental Diamond. You can also easily access information on upcoming events and promotions as well as current news articles through the News section. Importantly, under About Us is a comprehensive list of the many services offered, including repairs, appraisals, custom design and manufacturing, jewelry wardrobe consultations and much more.

“We are really excited to be able to offer our customers this new online experience. A lot of thought went into this site and we think it will effectively serve the needs of our customers,” says Helain.

Continental Diamond, chosen as one of the “Coolest Store’s in America” by InStore magazine, can be found in the lobby level of 1600 Utica Avenue in St. Louis Park, MN or online at www.continentaldiamond.com.